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A situational analysis, sometimes abbreviated swot for strengths, weaknesses, opportunities, and threats, is a foundational element of a public relations or marketing plan. Public relations theory and application youll learn the fundamentals and strategic concepts of pr, and at some universities, like boston university, you can put your knowledge to use by running pr for an actual business or organization. public relations (pr) public relations is the art of managing how information about an individual or company is disseminated to the public. Public relations (pr) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations (pr) and publicity differ in that pr is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations is a multi-faced activity and targets everyone in the society with an aim to spread awareness about its existence in every sector. An indirect way of marketing its name, brands take to public relations activities to reach out to every corner of the region where it operates. Public relation activities ensure the correct flow of information between the organization and its public also called its target audience. Public relations goes a long way in maintaining the brand image of an organization in the eyes of its audience, stake holders, investors and all others who are associated with it. Cost effectiveness public relations is a cost effective technique to reach large audience as compared to paid promotion. No direct control unlike paid media, there isnt a direct control over the content distributed through the earned media. What is public relations ? Public relations (pr) is the practice of managing the flow of information between an individual or an organization and the public. Public relations experts are trained in many fields as well as in the field of propaganda. Influencing, persuading and directing society is one of the practices of both propaganda and public. you may survive in public relations by merely establishing strong relationships, but if you wish to make it out of the bullpen one day, start by getting conversant with your products and services. If youre working for a tech company, for example, make an effort to learn about the latest gadgets on the market, the preferences of customers, and the moves that competitors are making.